Thursday, 23 May 2013

Viviral marketing- lets get innovative

IT HAS BEEN A LONG WHILE


So we keep hearing the word viral, these days what entails is messages spreading like viruses, with the recent cases we have seen, don't wanna use the popular example, guess it is becoming a 'cliche'.

Companies are embracing this trend, spreading their tentacles using the social media to reach a wide range of people at a reduced cost, it is what I call, let the people do the talking for you, creating awareness for brands/companies via twitter, blogs, Facebook, youtube videos, online forums, instagram, google+, Pinterest and the list goes on.

I wont be incorrect to say that despite the evil that can go on via the internet, it can definitely be used to your advantage. let's get vivid!!! you have a newly established company and you are thinking what strategy can I use to create a fast, easy, positive awareness for my brand, you think of advertising using billboards, televison, newspapers, radio, magazines, more like the traditional marketing strategies, thereby incurring a huge cost without any revenue generated yet.

Viral marketing is the new deal, creating awareness online, reaching out to all groups of people with the click of a button, people can know your brand and the trend goes on. so while you sit back while people help spread the word about your company. let's release more viruses into the world.... it is the new 'WORD OF MOUTH MARKETING'

oh!!! almost forgot,it is difficult to retrieve the messages once they hit the outside world, not easily controlled so it definitely has its clauses..... nothing good comes cheap and if you are lucky to get it cheap, it sure has its disadvantages